Inside Academics

Programme

Programme offered –

Bachelor of Arts (Mass Communication)

The full-time programme is spread over a period of three years, and spaced out over six semesters of six months each, incorporating theoretical lectures, hands-on practical sessions, tutorials, classroom presentations, take-home assignments, sporting & cultural events, field trips, study tours, project and  internships.

Specialisations –

  • Journalism including
    • •  Print
    • •  Electronic
    • •  Cyber Media
  • Audio-Visual Production including
    • •  Radio & Television Production
    • •  Ad Film-making
    • •  Documentary Film-making
    • •  Film Studies
  • Advertising including
    • •  Client Servicing
    • •  Account Planning
    • •  Media
    • •  Creative - Copy & Visual
  • Public Relations including
    • •  Corporate Communication
    • •  Event Management

Duration -

Three-year full-time programme

Year Semester Course Outline
First Year Semester I Foundation - 1
  Semester II Foundation - 2
 
Second Year Semester III Mass Communication - 1
    Communication Management - 1
  Semester IV Mass Communication - 2
    Communication Management - 2
 
Third Year Semester V Mass Communication - 3
    Journalism - 1
    Audio-Visual Production - 1
    Communication Management - 3
    Advertising - 1
    Public Relations - 1
  Semester VI Mass Communication - 4
    Journalism - 2
    Audio-Visual Production - 2
    Communication Management – 4
    Advertising – 2
    Public Relations – 2