Faculty Profile

Manisha

Assistant professor (Marketing)

Ph.D. Pursuing (Marketing, Indian Institute of Technology, Kharagpur) MBA (Central University of Himachal Pradesh) B.Tech. (Electronics and Communication, Himachal Pradesh University) UGC NET, SET

Email: manisha.prashar@scmc.edu.in

  • Marketing
  • Consumer behavior
  • Regenerative Marketing
  • User Generated Content
  • Business Analytics
  • Podcast, Travel Podcast
  • Contemporary Digital Tourism Marketing
  • Innovation and Technological Advancements
  • Storytelling and Narrative in Marketing
  • Communication in Marketing
  • NLP, Text mining, Sentiment analysis
  • Segmentation, Targeting and Positioning
  • Regenerative Tourism.
  • Social Entrepreneurship
  • AI, Wellbeing and Accessible Tourism
  • Service Marketing
  • Virtual reality and Augmented Reality
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